# realay.io

> realay.io is an Australian business SMS platform. Businesses use it to send SMS campaigns, reminders and alerts from a web dashboard or through a REST API, and to handle replies and opt-outs. It is owned and operated in Melbourne, Australia.

- Pricing is pay as you go: from 5c (AUD 0.050) per SMS part to Australian mobiles, excluding GST. Published rates cover Australia, the United States and the United Kingdom, billed in AUD, USD or GBP. Other destinations on request.
- There is no monthly fee, setup fee or contract, and no credit card is needed to sign up. Balances are topped up by card; larger accounts can be invoiced monthly.
- Sending: bulk and scheduled campaigns, contact groups with CSV import, merge fields and custom fields, templates, and alphanumeric sender IDs, including registration for the Australian SMS Sender ID Register.
- Two-way SMS with keyword rules (auto-reply, forward to email or mobile, add to group, opt out, webhook), branded landing pages (opt-out, sign-up and call-to-action), opt-out lists and delivery reports.
- Developers: REST API at https://api.realay.io with Bearer API keys; webhooks for delivery receipts, incoming messages and link clicks.
- Contact: contact@realay.io, +61 3 4160 4060.

## Product

- [Home](https://realay.io/): What realay is, who it is for, how it works, and common questions. ([Markdown](https://realay.io/website/md/home.md))
- [Features](https://realay.io/features): Full feature list: sending, scheduling, personalisation, two-way, landing pages, opt-outs, sender IDs, reports, teams and billing. ([Markdown](https://realay.io/website/md/features.md))

## Developers

- [Developers](https://realay.io/developers): SMS API overview with request examples in cURL, Node.js, Python, PHP and Java, authentication and webhooks. ([Markdown](https://realay.io/website/md/developers.md))
- [API reference](https://realay.io/api-docs): OpenAPI reference for the public send endpoints, POST /send/sms and POST /send/campaign, with request and response examples and error codes.
- [Quickstart](https://realay.io/docs/guide/quickstart.html): Send a first message with the API.
- [Error codes](https://realay.io/docs/guide/error-codes.html): API error codes and how to fix them.

## Pricing

- [Pricing](https://realay.io/pricing): Per-SMS rates by destination and currency, how message parts are counted, GST and payment. ([Markdown](https://realay.io/website/md/pricing.md))

## Coverage and compliance

- [Coverage](https://realay.io/coverage): SMS sending rules for every country: sender ID support and registration, two-way, opt-out, quiet hours and content restrictions. ([Markdown](https://realay.io/website/md/coverage.md))
- [Compliance](https://realay.io/compliance): Australian SMS rules in plain English (Spam Act 2003, opt-outs, sender ID registration) and the realay tools for each. ([Markdown](https://realay.io/website/md/compliance.md))

## Free tools

- [All free tools](https://realay.io/tools): Browser-based tools for writing and sending SMS. No sign-up needed. ([Markdown](https://realay.io/website/md/tools.md))
- [SMS length calculator](https://realay.io/tools/sms-length-calculator): Counts characters and SMS parts, shows GSM-7 or Unicode encoding and highlights the characters that cost extra. ([Markdown](https://realay.io/website/md/sms-length-calculator.md))
- [SMS text cleaner](https://realay.io/tools/sms-text-cleaner): Replaces characters that force Unicode (curly quotes, long dashes, invisible characters, some accents) with plain equivalents. ([Markdown](https://realay.io/website/md/sms-text-cleaner.md))
- [SMS compliance checker](https://realay.io/tools/sms-compliance-checker): Checklist for a marketing SMS: sender named, contact details, opt-out wording and length. General information, not legal advice. ([Markdown](https://realay.io/website/md/sms-compliance-checker.md))
- [Phone number formatter](https://realay.io/tools/phone-number-formatter): Converts a pasted list of phone numbers to international (E.164) format, flags invalid numbers, removes duplicates and exports CSV. Runs in the browser. ([Markdown](https://realay.io/website/md/phone-number-formatter.md))
- [Phone number checker](https://realay.io/tools/phone-number-checker): Checks one phone number against its country's numbering plan: valid or not, country, mobile or landline, and formats. ([Markdown](https://realay.io/website/md/phone-number-checker.md))
- [SMS quiet hours](https://realay.io/tools/sms-quiet-hours): Countries with rules on when SMS can be sent, with each rule's status. ([Markdown](https://realay.io/website/md/sms-quiet-hours.md))

## Company

- [Contact](https://realay.io/contact): Email, phone and location for the realay team. ([Markdown](https://realay.io/website/md/contact.md))

## Optional

- [Terms](https://realay.io/terms): Terms of Service.
- [Privacy](https://realay.io/privacy): Privacy Policy.
- [Full site text](https://realay.io/llms-full.txt): Every marketing page above as Markdown, in one file.