Features

Everything you need to send SMS well

From a one-off reminder to a scheduled campaign for thousands of people, with the tools to handle replies, opt-outs and reporting.

Sending and campaigns

Send to one person or thousands

One send form handles everything. Pick contacts, whole groups or paste numbers, write your message, and send now or later.

  • Import contacts from a CSV file into groups, with your own custom fields
  • Schedule a send for a date, time and timezone, and cancel it any time before it goes
  • Duplicate numbers are removed automatically
  • Save messages you send often as templates
  • A length calculator shows characters and message parts for standard and Unicode text
Personalisation

Messages that read like you wrote each one

Add merge fields and realay fills them in for every recipient when the message is sent.

  • Built-in fields for first name, last name, mobile, email and birthday
  • Your own custom fields, such as booking time or account number
  • Works in the dashboard and through the API
Two-way messaging

Replies go where they are useful

Send from a dedicated number and people can reply. Every reply lands in your inbox, and keyword rules can act on it for you.

  • Auto-reply to a keyword such as INFO or HOURS
  • Forward replies to an email address or a mobile
  • Add the sender to a contact group, so people can join a list by text
  • Opt people out when they reply STOP
  • Post replies to your own system with a webhook

Ask us for a dedicated number for your account.

Landing pages

Branded pages for your messages to link to

Build a mobile page in a few steps, put its link in your SMS, and see how it performs.

  • Opt-out pages add the visitor's number to the opt-out list you choose
  • Sign-up forms add new contacts to a group, with your own fields
  • Call-to-action pages show your brand, then send people on to your website
  • Your colours, logo and link preview text
  • Views, submissions, conversion rate, and a breakdown by country and device
Opt-outs

Respect every unsubscribe

Keep your opt-outs in one place and let realay check them for you when you send.

  • Numbers on your opt-out list are filtered out when you send from the dashboard
  • Several opt-out lists, with one set as your default
  • Numbers arrive from STOP replies, opt-out pages, the API or by pasting a list
  • See where each opt-out came from, and download an opt-out report

How opt-outs fit Australian SMS rules

Sender IDs

Send as your brand name

Request an alphanumeric sender ID, such as your business name, for each country you send to. We review it and let you know when it is ready.

  • A guided form for Australian sender ID registration
  • Track each request from submitted to approved
  • Or send from a phone number, where the country allows it

Check sender ID rules by country

Reports and tracking

Know what happened to every message

Your dashboard shows what you sent, what was delivered and what failed, day by day and country by country.

  • Delivery rate and daily totals at a glance
  • Delivery and opt-out reports for any date range, downloaded or emailed to your team
  • Full message history with the status of each message
  • Webhooks for delivery receipts, replies and link clicks
Teams and billing

One account for the whole team

Give each person their own login, and keep billing simple.

  • Team accounts with sub-users you add and manage
  • Share one balance across the team, or give members their own
  • Top up by card from the dashboard, with low-balance alerts by email
  • Monthly invoicing for larger accounts
  • Email alerts when your account is used from a new device

Try it on your own messages

Every feature is included on every account. No credit card and no contract.