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SMS quiet hours by country

Some countries only allow SMS, or marketing SMS, at certain hours or on certain days. These are the rules we check for our own routes.

SMS quiet hours by country
CountryWhen you can sendStatus
ArmeniaMon-Fri 10:00-21:00 only, no sending on Saturday or Sunday. The time zone is taken from the recipient number.Check with us
AzerbaijanMonday to Friday 08:00 to 16:00 in the recipient's time zone. No sending on Saturday or Sunday, or on 1 January.Confirmed
BotswanaMon to Sat 08:00 to 19:00, no sending on Sunday (UTC+2, Gaborone).Check with us
BrazilMarketing only 09:00-22:00 local time and not on Sundays. Brazil spans three time zones.Check with us
ChileMon to Fri 08:30 to 19:30, Sat 09:00 to 14:00, no Sunday sends. Time zone UTC-3 Santiago. Chilean public holidays are also excluded.Confirmed
ColombiaMon to Fri 07:00 to 19:00, Sat 08:00 to 15:00, no sending on Sunday. Bogota time (UTC-5). Also excluded: 1 Jan, 12 Jan, 12 Oct, 2 Nov, 16 Nov, 8 Dec, 25 Dec.Check with us
Congo07:00 to 16:30 UTC, every day.Check with us
Cote d'Ivoire08:00 to 19:00, Monday to Sunday, in the recipient's time zoneCheck with us
EcuadorMonday to Friday 09:00 to 18:00 Ecuador time (UTC-5). No sending on Saturday or Sunday.Confirmed
EgyptMarketing messages are not allowed between 21:00 and 09:00 Egypt time (UTC+2), nor on Fridays, Saturdays or official holidays.Check with us
France08:00 to 21:30 Paris time, Monday to Sunday. Transactional messages are exempt.Check with us
Ghana08:00 to 20:00 every day, in the recipient's time zone.Check with us
Hong Kong09:00 to 23:00 every day, recipient time zone.Check with us
India10:00 to 21:00 every day, in the recipient's time zone.Confirmed
ItalyNo marketing or promotional messages from 22:00 to 08:00, or all day Sunday. No time zone is given.Check with us
JordanMon to Thu and Sun 07:00 to 21:00 Amman time (UTC+3). No sending on Friday or Saturday, and also excluded 27 Sep and 25 Dec. Promotional messages are not allowed after 21:00.Confirmed
KazakhstanSend window 09:00 to 21:00 every day, UTC+5.Check with us
Kenya08:00 to 18:00 every day, in the recipient's time zone.Confirmed
Kuwait07:00 to 23:00 Kuwait time (UTC+3), every dayCheck with us
MalawiPromotional SMS must not be sent between 5pm and 8am local time (UTC+2).Check with us
MalaysiaNo marketing or promotional messages between 8PM and 8AM.Check with us
Mexico08:00 to 20:00 every day, UTC-6 Mexico City.Check with us
MontenegroSending allowed 08:00 to 20:00 every day, in the recipient's time zone (from the number).Check with us
Morocco08:00 to 20:00 Morocco time (UTC+1), every day.Check with us
NigeriaSending allowed 07:00 to 19:00 UTC, every day.Check with us
Pakistan08:00 to 20:00 every day, in the recipient's local time.Check with us
ParaguayMon to Fri 08:00 to 18:00, Sat 09:00 to 15:00, no Sunday sends. Recipient's local time.Confirmed
ReunionMonday to Saturday 00:00 to 22:00 Reunion time (UTC+4). No sending on Sunday or on 1 Jan, 18 Apr, 1 May, 8 May, 26 May, 5 Jun, 6 Jun, 14 Jul, 15 Aug, 1 Nov, 11 Nov and 25 Dec.Confirmed
Saudi ArabiaSending allowed 06:00 to 19:00 UTC every day. Promotional messages are also limited to 09:00 to 20:00 local time.Check with us
South AfricaSending allowed 08:00 to 20:00 every day (UTC+2). WASPA code: no marketing on Sundays and public holidays, Saturdays before 9am or after 1pm, or other days between 8pm and 8am.Check with us
South Korea08:00 to 20:00 every day, in the recipient's time zone.Confirmed
Taiwan03:00 to 23:59 every day, recipient time zone. Promotional messages are not allowed from 12:30 to 13:30 or from 21:00 to 09:00.Check with us
Tanzania08:00 to 20:00 every day, Tanzania time (UTC+3, Dodoma).Confirmed
ThailandMarketing and promotional messages may not be sent from 21:00 to 09:00.Check with us
Uganda06:01 to 18:59 every day (UTC+3, Kampala).Check with us
United Arab Emirates07:00 to 21:00 UAE time (UTC+4), every day. Promotional messages outside these hours are queued until the window opens.Check with us
VietnamMon to Fri 07:00 to 11:30 and 13:45 to 21:00; Sat and Sun 09:00 to 11:30 and 14:30 to 21:00 (UTC+7). No marketing between 8pm and 8am.Confirmed

Times are usually the recipient's local time. "Check with us" means our sources differ on some details, so contact us before sending. Countries not listed have no specific rule in our records. For sender ID and opt-out rules, see coverage by country.

Why sending times matter

Quiet hours protect people from messages late at night or on rest days. In some countries they apply to marketing messages only; in others, to every message.

Even where there is no rule, sending during the day gets better results. A message that arrives at 2am is more likely to annoy than to be read.

realay lets you schedule a campaign for a set date, time and time zone, so messages go out when your recipients are awake.

Questions about SMS quiet hours

What are SMS quiet hours?

Some countries only allow SMS, or marketing SMS, during certain hours or days. Sending outside them can break local rules or get messages blocked by networks.

Whose time zone counts?

Usually the recipient's local time. Where a rule names a specific time zone, it is shown in the rule.

What does Check with us mean?

Our sources differ on some details for that country. Contact us before sending and we will confirm the current rule.

Where does this come from?

These are the rules we check for our own routes. They change from time to time, so the coverage page shows when each country was last checked.

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